To be honest, you're not going to sell much from your aticle marketing efforts unless you fulfill all the goals of an article. You need to achieve each of the goals in every article.
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract Your Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Your Prospects To Read The Whole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful.
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract Your Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Your Prospects To Read The Whole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful.
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